the succeeding actions such as selecting a campaign plan. It is considered intelligent in a sense that it updates information automatically and cleanses the system from time to time. Through its data cleansing capacities, one can find out whether a particular person still exists. They cleanse by removing the duplicates, update postal codes, and addresses. They refine data by segmenting it to relevant industry sectors, profiling it, and do modeling for better targeting of customers.Another thing covered by digital intelligence is the use of E surveys. These are well crafted questionnaires generated online from which one can gather feedback from the target audience to further give guidance in selecting a marketing strategy. These E surveys help determine where most of the IT budget should be allocated, which services need improvement, and also predict the forthcoming challenges ahead. These are based on scientific approaches with qualitative and quantitative information. One can also get a profile of the possible target customers. All these results and more could be accessed with a single log in, truly intelligent.Another function of digital direct marketing is the use of multi channel campaigns. These campaigns are used to promote the messages or the products of the company to an extensive number of audiences. It is a combination of email broadcasts, direct mail, micro websites, and brochures, flash presentations, online banners, email marketing case studies, newsletters, and registration forms. These are usually services offered individually. But the impact is greater once these services are combined. The kind of campaign to be used will still be founded from the database and the prospect data.There are several IT marketing experts. Some of them are able to combine other forms of marketing techniques such as partner marketing where they try to look for possible partners for the company that would be beneficial in raising the sales and integrated lead marketing programs. One should look for these kinds of IT marketing consultants as they can combine all three, digital direct marketing, partner marketing, and integrated marketing. This gives one more added benefits. One just has to communicate with a singl